Going the Extra Mile

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A concept that Dhayany and Demetrius use in their relationship as well as their business is going the extra mile. To go the extra mile, you have to prepare for it, and preparing for it takes practice. If you prepare yourself for the extra mile while everyone else is just preparing for the finish line, you’ll blow by them.

In following this philosophy, Dhayany says that she and Demetrius prepared for their relationship in some ways that other people deemed unnecessary. We listen in on a discussion of what this preparation entailed, including the pre-marital counselling that the couple participated in. They then talk about how we will often go the extra mile for our business but not for our partner.

Dhayany asserts that she is in business with her husband to create generational wealth, but this goes beyond just money and opportunity. The two say that we must go the extra mile to maintain our family in the same way that we would go the extra mile to provide our customers with great value. Going the extra mile goes deeper than expecting things from our partner just because we think we are entitled to them.

To finish this episode, we are provided with a walk-through of the five steps to follow to go the extra mile: practice for it, prepare for it, understand what your partner or market likes, communicate the message effectively, and be consistent with your messaging.

Remember, when you go the extra mile, there’s no traffic. There will be a huge benefit because not many people are willing to go there.

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