Julie Jarnagin and Beth Russell are here for a special Valentine's Day episode! They kick things off looking forward to the 2025 International Builders' Show (IBS), and share tips that you may not have thought of, that will make your time in Vegas more enjoyable and impactful if you're attending! They also share some really exciting news out of DYC -- the release of our brand-new SEM-PPC Quarterly Benchmarks! News topics include OpenAI's recent Super Bowl commercial, and an interesting YouTube fact that marketers need to consider.