This episode dives into the collision of physical therapy, content strategy, and the booming wellness economy. Jimmy and Dave discuss:
- Why most PT associations are too slow to act
- How red light therapy, cold plunges, and saunas are shifting public perception
- What PT clinics can learn from gyms, influencers, and high-ticket brands
- The 3-circle model for non-dues revenue and media expansion
- Why cash-based clinics win the speed game
- How Gen Z is shaping the new “maximalist” health economy
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