Description

Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey)

Series: PT Pintcast

Guest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheney

Host: Jimmy McKay | ptpintcast.com

What You’ll Learn:

• Why marketing fails when it doesn’t match real buyer behavior
• The problem with “patchwork” branding
• Why Apple’s marketing works and yours doesn’t (yet)
• How to fix mushy positioning statements
• The power of speaking directly to your ideal audience
• Why motion ≠ progress

[00:00:00] Why “Marketing Doesn’t Work” (and who this is for)

[00:04:12] Sales process vs. the real customer journey

[00:08:33] Invisible decision-making: Reddit, Yelp, and 3am Google

[00:12:10] Random acts of marketing = random results

[00:16:40] Tactics vs. Strategy: The content trap

[00:23:18] What branding really means (and what it doesn’t)

[00:29:10] Patchwork marketing gets patchwork results

[00:36:05] Apple’s Mac vs. PC ads: A lesson in clarity

[00:42:55] Messaging mistakes clinics make

[00:49:00] Game time: Mushy or Mighty (live feedback)

[00:54:00] Andrea’s parting advice for clinic owners

[00:57:00] What’s next on PT Pintcast

Notable Quotes:“You’re not Apple. Yet.”“Marketing without strategy is just expensive noise.”“You’re not pizza — you don’t need to please everyone.”“Motion without direction is just a monkey humping a football.”