This weeks podcast is all about putting yourself out there and getting into the fight. I reveal how I got a free win – and became the state Tae Kwon Do champion, just because I entered the tournament! But there are some typical business principles in this life lesson, which I want to share with you.
The three principles we discuss in this topic are;
Subway repositioned itself, and a lot of marketing and advertising gurus are attributing the success of the Subway business to the repositioning. You can read more about my thought on the success of Subway and get the real 8 reasons why Subway is your typical successful business.
Your Marketing Sucks and You Know It (Exposed)Â by Mal Emery
The content is a little dated, but it is filled with a lot of good marketing techniques. I would have liked it more if he shared new ways of implementing these campaigns in the digital age. I think it’s probably a good book for many bricks and mortar businesses, and if you’re new to marketing it will probably open your eyes to better ways of winning business.
My Rating: 2/5 stars
Faizels Rating: 4/5 stars
This week we announced ‘The Decision Tree’ eCourse.
This course is very close to launch, and will help you free up hours of your time. It’s designed to help you make better decisions and get more done and gain momentum in your business.
We’ll give you more information when we launch the eCourse.
I competed in a Tae Kwon Do knockout tournament as a teenager. As it turns out, there were only 7 competitors in our age and belt bracket.
The above picture shows me as the blue and all the other entrants as black. I got lucky and got a first round bye as the other 6 had to compete. That meant I was launched straight into the semi-finals.
When the semi-finals came around, my opponent didn’t show up in time and got awarded a disqualification. All of a sudden I’m in the finals!
When the final was announced, my competitor showed up and I was finally going to fight. We were warming up and getting ready for the fight when his coach stepped onto the mat and spoke with the referee.
The referee beckoned for me to come out into the middle of the mats and he raised my hand and declared me “WINNER”!
Apparently my opponent was feeling too sick to compete because of the 2 hard fights he had before this fight.
In life and in business, we need to compete. Many people are nervous going out and launching their business but here are the three factors you should take into consideration;
I’d done all the work I could to get ready for this tournament. I was fit, agile, quick, had good technique, and I’d practised for a number of years including sparring with opponents. That training was what I needed to ensure I could be successful in the tournament.
If you’ve done the work, perhaps you’ve been in a business and basically running it for someone else. You’ve done the work – the preparation you need to step out there and compete on your own.
One of my regular sparring partners at my gym would beat me regularly. He was a giant. He went through an early growth spurt and was about 6 foot 2 inches at the age of 13 and could grow a full beard.
Unfortunately, his parents wouldn’t let him compete in the tournament – which as it turns out, he probably would have won.
Don’t wait for permission. We’ve been trained all our lives that we need to wait. You don’t. Get out there and do it.
It’s nice if someone pats you on the back and says ‘Hey, you can do it – I have full confidence that you’re going to make it’. Unfortunately, that’s probably never going to happen.
For good reason too. No one knows you like you do.
Your spouse, your friends, your parents – they haven’t worked with you. They’ve just seen you work and slowly climb up the ladder in your career. But they don’t really know what you’re capable of.
In fact, even those that have worked with you probably don’t know what you’re capable of. If you’ve never been given the opportunity to show your ability, it might still be lying dormant… just waiting for a chance.
So tell me, what’s stopping you from going out and doing it for yourself? Leave a comment below and let me know what your biggest challenge is, I’d love to help.
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