To Avoid Feast & Famine Cycle: Always Be Marketing = Educating, providing content that solves or shows you can solve a clients issues, back pain, insomnia, pregnancy stress....
Topics: 1. Why marketing is really educating now. 2. How much time to spend marketing?
I've experienced it and I"m sure you have too- lots of new clients coming in....great your'e so happy and busy. Tired when you get home, you've got happy clients. And some of them even send friends! Whoa...yes! But after a bit of time you notice a drop off.... Maybe it's over summer, everyone goes on vacation... weddings happen. Then you realize oh 3 folks who were regulars stopped. One moved away....
Now you're in a dip of clients and income- gotta gear up AGAIN. My best advice. Always be marketing. Plan that it is part of your work week...
What works for you? Do leave a comment or question.
