In this episode we dive into 'lead-gens"; what they are, how they work and how most pelvic PTs are making it HARDER to get new patients because of them!
For those of you not familiar with this buzzword, lead generators are (usually) free pieces of content you give to potential customers in return for their contact information. These can be e-books, exclusive videos or anything else you can convince someone is valuable.
They do have a place, but they are being chronically misused and misunderstood. And many pelvic PTs are driving AWAY traffic with their lead-gens and actually making it HARDER for patients to schedule!
We get a bit fired up on this topic - check it out!
Shout Out and Get in Touch!
If you're enjoying the podcast, please take a few seconds to take a screenshot and put it up in your Instagram Stories and tag Nicole (@nicolecozeandpt) or comment on our Instagram post on this episode!
Or send us an email at Nicole@PelvicSanity.com with your thoughts, questions or ideas. We'd love to hear from you!
About Us
Nicole and Jesse Cozean founded PelvicSanity Physical Therapy together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
They believe every pelvic physical therapist should find a position they love and feel confident in treating even the most complex patients. They started Pelvic PT Rising to provide clinical and business resources to pelvic PTs to raise the level of our profession.
Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!