Sue Rice is a long-time marketing strategist, professional copywriter, and international communications expert. She is the author of Tiny Thunder: Irresistible Messaging for an Overwhelmed World. In this episode, Sue shares her method of metaphoric storytelling for grabbing attention and driving action.
Mentioned in this Episode:
Time Codes:
(3:59) - How did you become a storyteller?
(5:24) -What role do you see stories playing in everyday life?
(6:53) - What role do you see ‘story’ playing in work?
(11:23) - How should we be thinking about storytelling?
(15:18) - What is a metaphor?
(20:08) - What makes a great metaphor?
(24:08) - How important are the visuals and how should people be thinking about the visuals when communicating?
(29:36) - Should we be thinking about whether our story could bring up negative impressions?
(36:38) - What emotions should we try to elicit with our stories?
(41:39) - How can people use an email to grab attention quickly?
(44:34) - What does it mean to join the conversation vs. interrupt it?
(52:45) - How do you transition from personal to business communication?
