Tough love-bomb 💘💣 —
Without authority, you will find it incredibly tough to sell.
And without authoring content (literally, the “author” in authority), you will find it incredibly tough to build authority. It’s as simple (and as difficult!) as that.
Think about the people that you buy from and work with online. Most likely, you decided to do so because you had developed a sense of rapport and trust with them through the content that they created and shared online.
Certainly, it is true for our OWN business. When clients join our Launchpad program, we ask on the intake form where they found us. The Podcast and Instagram, they overwhelmingly say. And, even if they FIRST came into our sphere via Facebook ads or another means, it is still usually our podcast and content that warms and endears them to us and is the catalyst for them purchasing.
If you want a sustainable business online, you can’t simply show up and start selling and expect for people to flock through the door.
In our Launchpad program, we have a Foundation Round in which our clients pitch their courses and get paid to create them. One thing we know for sure? Is that it’s the clients that follow our Traffic and Visibility plan and commit to showing up, being visible, sharing their thought leadership and authority in the lead up that reach their big goals. A big red flag? Sending one email, writing one blog post and creating one social media post.. after being dark for weeks or months.. and then wondering where it all went wrong.
If you want an expert business, in which people look up to you as a thought leader and want to follow your processes to achieve the transformation promise of your course? You NEED authority, and authoring content. Well, it’s a complete non-negotiable.
Here’s five tips for building authority and becoming a thought leader in your niche:
1️⃣ Commit to a Core Content Channel
2️⃣ Take a Stand and Stake Your Ground
3️⃣ Be Consistent AND Consistently Awesome
4️⃣ Build Multiple Touchpoints
5️⃣ Create Micro Content
Doors to our Launch Your Wildly Successful Podcast course will be opening next month, and if there is one thing I know for sure? It’s that podcasting is one of the BEST ways to build your authority, thought leadership and become a micro celebrity in your niche.
It’s NOT too late. You’re NOT too early.
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