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Last episode I talked about some of the cons of having a membership site as your offer.
Now, let's switch sides and talk about the pros of building a membership site.
And, when you go into it with realistic expectations - there are many!
I do think it's important to start with the cons however, because they aren't usually considered and it's the reason people become disillusioned and give up.
Memberships can be magical - with some big ifs and buts.
They can be magical 🪄... IF:
You are willing to do the work (because, it's WORK - and a lot of it);
You have the mental fortitude to deal pragmatically with cancellations;
You have a spirit of optimisation and genuinely want to improve and be of service;
You have an understanding of numbers and a willingness to learn more advanced concepts, memberships:
And, your offer suits it.
If you've ticked yes to all of the above, memberships can over time become a fairly lucrative money making machine.
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