Description

In this episode of Leadership Bites, Francesca Donnellan the CEO of 29 London and Global Talent Network Group shares her entrepreneurial journey, discussing the challenges and triumphs of running her PR and marketing businesses. 

She emphasizes the importance of discipline, time management, and the need for authenticity in branding. 

The conversation explores the evolving landscape of PR, the impact of AI, and the significance of building strong client relationships. 

Francesca highlights the long-term value of PR in marketing strategies and the necessity of understanding brand narratives to effectively connect with audiences.

Takeaways

• Francesca runs two successful businesses in PR and marketing.
• Entrepreneurship requires grit, determination, and discipline.
• Time management is crucial for success in business.
• Procrastination can hinder productivity and progress.
• Building relationships is key to successful PR and marketing.
• Authenticity is essential in branding and marketing.
• AI is changing the landscape of PR and marketing.
• Client relationships should be nurtured for long-term success.
• PR is a long-term strategy that builds brand awareness.
• Understanding brand narratives is vital for effective marketing.

Chapters

00:00
Introduction and Background

03:18
The Journey of Entrepreneurship

06:16
Time Management and Discipline

09:22
The Reality of Entrepreneurship

12:18
Building a Business and Self-Motivation

15:15
The Role of PR in Marketing

18:20
Navigating Industry Changes and Authenticity

25:44
The Rise of Influencers and Authenticity

30:44
Building Relationships in Business

36:34
Understanding Brand Narratives

42:52
The Impact of AI on Branding and PR

49:16
The Long Game of PR and Marketing

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