Most producers don’t lose deals because they lack effort.
They lose because they lack differentiation.
In this episode, Randy walks through the exact scenario playing out in agencies every week:
• Producers quoting blind
• Prospects saying “we’ll consider it”
• Incumbents matching price
• And the deal quietly disappearing
If your team walks into appointments promising to “save 10%,” you’re training prospects to make price the only decision variable.
There’s a better way.
You’ll learn:
• Why quoting creates commodity positioning
• The real reason incumbents win at the last minute
• How to pre-close before presenting
• What a Written Service Plan actually is
• The 6-step Flight Plan that helps agencies win 50%+ of new business by BOR
This isn’t theory. It’s a systematic way to differentiate without undercutting commission or chasing cheaper markets.
If you’re tired of getting “rolled” at the finish line, this episode will change how you think about selling commercial insurance.
Learn more about implementing the Flight Plan at:
👉 https://bignition.io
