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sense of purpose. Indeed, one of the few beneficiaries of the pandemic in 2020 was the telecom sector which received a much-needed boost as public and private sector organisations shift to remote work, and move business applications to the cloud.

With customer experience the continuing battleground for telecom operators, what are the data-driven use cases for telecom operators to drive sustainably profitable business?

In this PodChats for FutureCIO, we speak to Ms Yessie Yosetya, director & chief information-digital officer, XL Axiata, and Phil Scanlon, vice president of sales engineering, Asia Pacific, Japan & Middle East, Solace, on the topic of optimising digital touchpoints for greater customer satisfaction.

What is customer experience according to XL Axiata?