In this interview, I speak with Dominika Noworolska. Dominika is a Narrative Strategist and Semiotician, who works with big brands to help them decode culture. Dominika is also a member of the Outrageous Impact network of researchers.
We talk about:
- What semiotics is, how it works and why it matters
- The murder of Mr Floyd and how this challenges embedded power structures
- Dominika's work producing a Map of Meaning for Glasgow
- The importance of being open about mental health, including in the workplace
- The work of Dr Rachel Lawes, Chris Arning, Caitlin Connors (Bright Harbour Research) and Sign Salad
- Why Polish surnames are the best.
Find out more about the Map of Meaning (https://meaningful-map.com/) and Dominika's work (https://www.dominikanow.com/)
