My guest this week is Kelly Williams, Managing Director of Commercial at ITV. Kelly talks about his early days at Thames Television and UKTV, his move to Channel 5, and his current role at the UK's biggest commercial broadcaster. Along the way he shares thoughts on the difference between selling and negotiating, how Nick Milligan helped to re-shape the way advertising was traded in the UK, the key success factors in the bounce-back of advertising revenue in the UK during the pandemic, and how he and Jeff Ford were the last men standing when Channel 5 was bought by Northern and Shell. Enjoy!
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