The script was incredible, the shoot went perfectly, the show is ready to hit the airwaves or the digital pipe. But how do you get viewers to find this masterpiece? Through publicity and promotion, which is where journalists have such a crucial role in disseminating culture. So who better to offer us an insight into this world than writer Stephen Armstrong. Stephen writes on film, TV and culture for The Sunday Times, contributes to Wired and is in front of the camera himself in the Sky Arts documentary series Discovering Film. If you want to know what its like to interview Matthew Perry, navigate the enthusiasm of Tom Hardy or bond with Dustin Hoffman, its all in this week's pod. Enjoy.
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