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Introducing our new service Flow Insight. Knowing precisely how a customer behaves whilst they are physically within your premises can tell you a lot. The same applies to other team members and stock. That journey’s path can help answer your biggest question; “Are we delivering on our brand’s promise?”
What can Flow Insight tell you?
Using discreet field observers, example questions that can be answered with Flow Insight include:
- What paths do my shoppers and/or colleagues take?
- How do the layout changes affect a customer’s flow pattern?
- Do different types of shoppers navigate stores in different ways?
- Are customers interacting with my products?
- How long do they spend in my store and where?
- Where do they engage with team members?
- Are customers greeted by a team member on entry?
- Is interaction initiated by the customer or a team member?
- What is the average colleague/customer interaction time?
- Where do bottlenecks occur?
- Do customers have to queue? And if so, how long for?
- How do my colleagues move around the store/warehouse?
- How does stock move around?
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