In today’s episode we talk to Annie Jackson. Annie is the co-founder and COO of Credo Beauty. If you haven’t heard of Credo, it’s a clean beauty retailer – in fact it’s the largest Clean Beauty store on the Planet. It opened in 2015 in her home town of San Francisco. Since then, they have opened 9 stores (with a large online presence) and have partnered with over 130 brands all of who must pass the Credo Clean Standard which mean they avoid all 2700+ ingredients on the Credo Dirty List (most of which would be standard in conventional beauty). Credo recently partnered with Ulta Beauty – who is the US biggest beauty retail ( bigger than Sephora) - with 1124 stores. Annie is a member of their newly formed Conscious Beauty Advisory Council as well as Credo having a presence in their stores- Annie talks about this in the chat - as well as:
We hope you enjoy it as much as we loved recording this chat.
