In today’s episode we talk to Catherine Ross, the COO at i=Change.
i=Change works in partnership with some 170 odd, big name retailers to give back with every online purchase - with complete transparency. They have taken the traditional way of donating and flipped it, where the brand makes the donation once the customer chooses which of their 3 charities they would like to donation to go towards. i=Change have proudly raised over $2.7 million.
During this podcast we discuss:
- The creation and motivation behind i=Change;
- Their B Corporation Certification and the importance of more brands joining the B Corp community;
- Their partnerships with big name retailers such as P.E Nation, Bed Threads, Tammy Fit and many more;
- The partnership between giving back and retail;
- How they saw a significant spike in donations during Cyber Week;
- And what the future holds for i=Change
Listen to this Retail Podcast on iTunes or Spotify
SELECTED LINKS FROM THE EPISODE
If you would like to learn more about i=Change:
To learn more about B Corp + how you can become certified:
And one last link to Aussie Activewear brand, All Fenix:
