In today’s episode we talk to Erica Berchtold.
Erica is the CEO of Australian online marketplace, THE ICONIC.
THE ICONIC was launched in 2011 and has quickly become the number one online destination for fashion and lifestyle purchases both here in Australia and New Zealand. They carry over 60,000 items from over 1000 well-known brands across such categories as Women’s, Men’s, Kids, Beauty, and more recently, toys.
During our conversation with Erica, we discuss the challenges COVID brought to the business and what strategies were put in place to solve these problems. We also talk about COVID as an accelerator, the possibility of THE ICONIC moving into the rental market, and their recent crowing as Best Online Retailer of 2021. Erica also discusses their charity partnership with Thread Together, how launching beauty took off with their customers, their plans for a sustainable, diverse and inclusive future and, finally, her advice for businesses looking to enter the retail game.
A huge thank you to Erica for joining us. We hope you enjoy this conversation!
SELECTED LINKS FROM THE EPISODE
If you would like to learn more about Erica and THE ICONIC:
