Joining us in conversation today is Lacey Picazo, award-winning creative and Founder of ZoCo Design. In this episode, Lacey fills us in on why we need to set our own table and approach entrepreneurship with humility. We discuss the implications of planning too far ahead and touch on how to manage fear when building a business. Lacey also guides us through the practical aspects of hiring and prioritizing culture, while balancing work life with home life. Lacey is someone who truly understands the human aspect of both design and business, with a focus on user experience, and who has a refreshing openness about challenges and values. If you’re wondering how to maintain valuable connections with both clients and employees while prioritizing what’s meaningful to you and avoiding overworking, this episode is for you.
Key Points From This Episode:
- An introduction to today’s guest, Lacey Picazo, founder of ZoCo Design.
- What ‘betting on yourself’ means to Lacey: realizing your own power.
- How wanting to do things differently motivated her to start her business.
- Why it is so important to be humble and ask for help.
- Managing fear and choosing not to focus on what could go wrong.
- The difference between UX and UI.
- The founding principles of ZoCO: human-centered design.
- Why she believes that experience is one of the number one drivers towards business and technology.
- The many hats you have to wear in the beginning phases of your business.
- How, as the business grows, you need to learn how to delegate and share responsibility.
- Hiring people who are smarter than you in order to make delegation easier.
- Why she would rather be a thought partner than constantly resolve problems.
- How she goes about intentional hiring, and what happens when you trade on your values.
- The value they place on growing the skillsets of their team members through training, round tables, and design assemble, as well as bringing experts in.
- Reinforcing values through human storytelling within ZoCo.
- Their target client: head of product at a customer-centric software company.
- Supporting female leadership within the workforce.
- Parenting, entrepreneurship, and business ownership.
- The role of peer feedback in supporting work-life balance and gaining perspective.
- Advice she would give to her 16-year-old self: ask yourself, is this something only I can do, is this something I want to do, and is this something that has to be done?
- ZoCo’s goal to work with amazing people seeking to solve problems.
- Lacey’s aim to be a visionary and to wear fewer hats within ZoCo, in order to find balance.
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To ask a question, read the transcript, or learn more, visit MichaelRedd.com.
Links Mentioned in Today’s Episode:
ZoCo Design
Lacey Picazo on Instagram
Lacey Picazo on Twitter
Lacey Picazo on LinkedIn
Michael Redd
22 Ventures
