Ever wondered why brands like Nike are so successful? Better yet, how have they managed to build a community of devoted customers? Listen to learn all about it!
Sources
https://www.google.com/amp/s/hbr.org/amp/2014/01/how-to-build-brand-religion
https://bornsocial.co.uk/blog/on-cults
https://www.thesociologicalcinema.com/videos/marxs-commodity-fetishism-and-theory-of-value
