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Products are great but stories are better. With so many items that you can purchase that are typically the same thing, the differentiator is just the story. 

• What is the story behind your product, good or service?
• What is your 'why' story?
• Is your LinkedIn page focused towards the client and describing your 'why'?

I thought I was different when I said that the 'why' I do something is because, "I want to help people." However, I have found out that almost everyone has that as their 'why'. Besides 'helping other people', what is your why? 

What is important in telling your story:

1. It relates to the listener on an emotional level.
2. The story must be clear and quick.
3. Listeners must be the hero of your story.
4. Don't say, "it is to help people" but be different and go further.
5. Why do you do what you are doing?

Ensure that you hone your story telling and tighten up your story of your service or product.

Reach out to us and tell us about your story:
Mike@TheSellingPodcast.com
Scott@TheSellingPodcast.com

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Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach