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William Shakespeare once wrote, “Let thee embrace me, sour adversity, for wise men say it is the wisest course” 

Or, as the military puts it...“Embrace the suck” 

There are two choices when faced with a challenge. Shrink and complain or rise above the circumstance. 

How we react to difficult (OK... nearly impossible right now) circumstances will define our future as sales professionals and individuals. The two distinct options to how we react to challenges are:

• Act and use the adversity to create a better, stronger, and more resilient you
• React to the experience and complain about it to everyone you know

Whichever way you choose, learn from the experience.

Remember, delivering bad news can deepen a relationship. Any news is better than no news! And don’t be afraid to be transparent. Honesty wins the battle in the long run. And most importantly, be positive! Even if the news is bad.

Here are five suggestions to help get you through the most difficult times and embrace "the suck":

1. Surround yourself with the right people. People who quit, or complain under pressure will bring you down. 
2. Change your paradigm. Silence the voice of doubt. Excuses are unacceptable. Resolve not to capitulate. 
3. Empower yourself. Own your physical, mental, and emotional powers. Own your attitude, your drive, your performance and your results. Don’t blame others. 
4. Get incremental. Obstacles are manageable in small bites. Celebrate the small victories. 
5. Fly the plane! Don’t get focused on the “little green light”!

Make proactive decisions in advance of the event! Accept that failure and success are the results of decisions made along the way. The choice is yours.

Go to thesellingpodcast.com and download a pdf of the five things to help you "embrace the suck"!

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Scott Schlofman
Mike Williams - Cell 801-635-7773

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