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There are several words that we have been taught that should not be used in sales. However, there are times when certain words may be used. Mike insists that all words are okay to use in sales as long as they are a profanity, vulgar, dishonest or mean. On the other hand, Scott sees that there are times when certain words or forbidden phrases may be used. 

Here is the list of the words/phrases that are okay to say in sales:

  1. No
  2. I don't know
  3. We are going to have to separate ways
  4. I'm going to suggest my competition of that one
  5. I might not be the right fit
  6. I don't have what you need

Don't be afraid to use or suggest your competitor in these circumstances. Your clients/prospects are looking for solutions. While you may have a product that solves that problem, they are not looking for an object but they are looking for someone who can fix the issue. As long as you are that issue, the client/prospect will keep coming back to you because you have the answers.

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Scott Schlofman
Mike Williams

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