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Storytelling is crucial in sales and Ty Bennett (click link for his AMAZING podcast) is a master! He explains how, when, and why to share a story. If you want to connect and bring people into what you are doing, tell them a story! Ty says that personal stories are the best stories.

When are the times to use a story:

1. Opening
2. Closing
3. Introducing
4. Validating
5. Overcoming Objections

Techniques to Tell a Story:

• Don't just tell a story but RE-LIVE a story.
• Create curiosity! Pro-tip, you need to ask a focused question:
  • "Have you ever had an experience like..."
• Place your audience in the scene with you
  • "Imagine if..."
  • "If you had been sitting with me, you..."
• Reinforce relatability
  • "Have you ever..."
  • "Can you imagine..."

These are small and subtle techniques to draw people into the story. Join the discussion as Ty explains how to create a personal connection with your audience. Learn his secrets for keeping the story conversational and placing your audience in the scene.

Join the conversation and reach out to us!
Mike@TheSellingPodcast.com
Scott@TheSellingPodcast.com

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Scott Schlofman
Mike Williams - Cell 801-635-7773

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