Description

#005 - I had the chance to meet with Dena to answer questions about what to expect as clients move to virtual formats for shortlist presentations, how marketers can prepare their presentation teams, and some advice to minimize technical mishaps.

The conversation took place during one of the first weeks of quarantine and she was on the front lines helping firms prepare for the transition from in-person to virtual presentations and interviews.

I reached out to Dena because when it comes to firms winning more work from the shortlist presentation. She literally wrote the book on it (BE...The Winning Presentation, find it here). 

She was supposed to be traveling to London on vacation but instead has been on the front lines working with firms to prepare and rehearse for virtual presentations this past few weeks. 

Today's episode is sponsored by:

• MARKET-er's Place - Marketers Place is THE Place to get bite-sized training, templates, and resources specific to A/E/C firms. Find it here: https://www.marketerstakeflight.com/place. 

Conversation Highlights:

• The formats and technology that clients are using as they transition to virtual presentations and interviews.
• Dena’s key advice for marketers to help prepare their technical teams to present virtually. Especially, since many of us cannot meet in a conference room at the office to prepare.
• The differences in preparing for a presentation vs. preparing for an interview.
• The ways that she is seeing to keep the presentation interactive and keep the client engaged throughout the presentation.
• We also covered how to prepare and test the technology including Wi-Fi, different meeting platforms, and how to prepare for the worst-case scenarios.

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.