Description

You have been asked to develop a business development or marketing plan. The first place you go is to Google. You download several templates, but when you start reading them you realize that they are for B2C or product-based businesses.

I struggled with the same thing a few years back when trying to create one for my firm. The architecture/engineering/construction industry is different. We market our firms differently and we do business development slightly differently than most B2B companies. For that reason, I decided to put together a few resources for you to get started with your BD planning. 

First is a series of podcast episodes, beginning with today. These episodes are going to be a mix of solo shows where I introduce both BD and Marketing Planning concepts and elements as well as bring on guests to share best practices and share ideas for your plans. 

Today’s episode covers:

• How annual business development plans fit within strategic planning
• The differences between strategic plans, business development plans, and marketing plans
• Why you should develop your business development plan BEFORE your marketing plan
• The elements of a business development plan

Resources mentioned in this episode:

• Grab your FREE Business Development Plan outline.
• Take your learning further in the Business Development Planning Mini-Workshop.In this mini-workshop, I teach you my proven approach to writing a business development plan, including how to develop the right mix of strategy meetings and research. Then I walk you through how to execute the plan, so it doesn’t just get written and sit on the shelf. You’ll walk away with the knowledge and tools to lead the business development planning for your firm.  

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.