Can A/E/C firms really expect to get leads based on their website?
In today’s episode, I’m talking to Bryon McCartney who answers this question and many others about our websites and Search Engine Optimization (SEO). Bryon knows that a bad website is going to equal lost opportunities. He walks us through what every website needs to have.
Did you know that 84% of A/E/C buyers visit a firm's website during the buying process? And that getting online leads is cheaper and less time-consuming than other methods. Bryon even has a story for us on one client who received a lead via their website and then booked it – no proposal process needed!
This interview was so informational, we have split it in two. In this one, we talk about four key best practices for every website, the three critical questions people want to know when they visit your website, and why you should have different paths for different types of visitors on your website.
Here are a few highlights:
Visit the show notes webpage to learn more about Bryon and get the links to the resources mentioned in the show.
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