One of the common questions I get from AEC marketing professionals is how to find RFPs (or potential projects) before the RFP is advertised. We hear repeatedly that we must do our capture planning and firm positioning before the project is advertised. What is not discussed enough is how to find out about the projects before they get advertised.
And, since I have recently presented on this topic twice to different organizations, I thought it would resonate with you, my podcast listeners.
So, in this podcast episode, I share a high-level introduction to market research for AEC firms. I cover how to develop a market research strategy, what type of intelligence to gather when conducting your research, who to talk to, what to ask, and places to look for project information. I share my follow-the-money (and demand) strategy, along with a real-life example from my previous firm. And, stay with me until the end of the episode to get a research template freebie.
Here are some episode highlights:
Don’t forget to turn that insight into action. Comment over on the show notes page at marketerstakeflight.com/52 if you found out about a project other than one of the ways I listed above. I would love to hear other ideas. And you would be helping others by sharing your knowledge.
Don’t forget to hit that subscribe button so you don’t miss the next episode. And, if you liked what you heard today, please share it with your marketing friends. I am a firm believer that as our individual skills improve, the entire AEC industry grows.
Want more AEC marketing goodness?
