Without marketing goals, it’s nearly impossible to develop a marketing plan let alone know if the marketing effort is working. Without clear, actionable, and achievable metrics, how does your marketing team know what you’re working towards? Setting goals for digital marketing programs should always be the priority.
This is the second episode in the special [ModMarketing] podcast series. This series will walk you through how to modernize your marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive your firm's growth.
And in this episode, I am sharing how to set your digital marketing goals.
I’ll explain how to begin goal setting, what SMART goals are, goal examples, and best practices.
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