This episode is all about content creation – the fuel that ignites your online marketing efforts. Content is a crucial piece to attracting new potential clients to your firm as well as continuing to nurture and educate existing clients.
I walk you through different content types, how to determine which content type works for each stage of the decision-making funnel, and some ideas to make your content stand out. And, stay until the end to hear about an award-winning and sales-generating marketing campaign from an engineering firm!
This is just one of the episodes in my ModMarketing podcast series. In this series, I’ll walk you through how to modernize your marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive growth at your firm.
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