Throughout the ModMarketing podcast series, I’ve covered how to set online marketing goals, identify personas, outlining content and promotion strategies. In each of these previous episodes, I’ve touched a little bit on search engine optimization (SEO) but haven’t really done a deep dive.
It’s true that there is so much to SEO. So much, in fact, I could do an entire series or online course dedicated to just that topic. But for now, I’ve split this topic into two episodes to get you started.
In this first episode, I will define what SEO is and how it works. Then I’m going to walk through how you can optimize your own web pages for better SEO. Then the next episode, I’m going to share some other ways that you can increase the authority of your website and why that matters as well as give you a three-step plan to get started improving your SEO.
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