It’s the end of another year, and you know what that means! It’s time to reveal the most popular podcast episode of 2022. 🎉
The most popular episode was not a surprise to me. With many conversations around finding and retaining great talent, this episode unveils some of the reasons why it’s so hard to find and keep marketing coordinators.
The most popular podcast episode of 2022 is…….
…Have we mislabeled the AEC Marketing Coordinator role?
In this episode, Tim Asimos and I had some controversial conversations about the differences between marketing and sales and where a marketing coordinator falls. We also talk about how AEC firms use the marketing coordinator job title for a catch-all from everything from marketing to proposals. And, by doing this, it’s hurting their firm’s ability to find the right person for what they really need help with.
We discuss the differences between the titles and where they should be. He also explains why a mislabeled marketing coordinator title could be affecting the recruitment and retention of ideal candidates. Tim will tell us who has a handle on these roles and how firms can realign to attract the best marketing professionals.
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