Description

🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry.

✨ What you'll discover:

• Why generic BD templates don’t always cut it for AEC.
• The link between Strategic Plans, BD Plans, and Marketing Plans.
• Essential elements every rock-solid BD Plan must have (from SWOT Analysis to Sales Projections).

💡 Golden Nugget: A strategic plan is your 3-5 year vision (hello, Google Maps destination!). Your BD Plan? It's the turn-by-turn directions to get there. 🛣️

🎁 Freebie Alert: Get a handy BD Plan outline. Find it in the show notes at marketerstakeflight.com/143. And if you're all in, dive deeper with the BD Planning Mini-Workshop at marketerstakeflight.com/BDPlan.

🔔 Don't miss out! Subscribe for more empowerment-packed episodes tailored for AEC marketing pros. Catch ya next week! ✌️

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.