The types of projects independent schools fundraise for and the messages they use when communicating with donors have shifted due to the COVID-19 pandemic. With an accelerated move away from buildings and facilities fundraising and the growth of bursaries fundraising, it’s important to understand how to reimagine your school’s case for support.
This episode explores why schools should connect their fundraising case for support to the recovery from the COVID-19 pandemic and how to do this for hardship, bursary and capital (building) fundraising. It also revisits one of the foundations of an inspirational case for support: the importance of storytelling.
Episode highlights
References and resources
Fundraising Focus Programme: Expert fundraising advice to fit your school's budget
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Find out more about Juliet Corbett’s work with independent schools and discover a host of free resources for schools at www.consultjuliet.co.uk
Sutton Trust
IDPE/Graham Pelton Benchmarking Report 2018
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