This is the second in my two-part series about Fundraising Campaigns, and in this episode it’s all about breaking the rules!
Having discussed the five essential phases of a campaign last week, this time I’m taking you a step further to explore how these phases can be adjusted. Warning! Some caution is needed in breaking these rules, so listen in to hear more.
Key Lessons from the episode:
1) The best practice structure for fundraising campaigns includes distinct phases: planning, feasibility, quiet, public and stewardship.
2) If you're going to innovate with this structure then you need to understand the strategic role played by each phase.
3) For example: The planning phase helps you clarify your fundraising priorities; the feasibly phase ensures that you listen to the views of prospective donors; and the quiet phase encourages you to focus first on those capable of giving leadership gifts.
Episode links
Episode 163: ‘Fundraising Campaigns: Structure Best-Practice’
IDPE Schools' Fundraising and Engagement Benchmarking Report 2022
Jim Langley's LinkedIn post
Contact Juliet: hello@consultjuliet.co.uk
Sign up at www.consultjuliet.co.uk/signup to receive an email each Thursday morning about the week’s new podcast episode.
Find out more about working together: https://www.consultjuliet.co.uk/executive-coaching
Thank you so much for listening to The Independent School Podcast. I would be grateful if you could spare a couple of minutes to send me some feedback here. This helps me make the podcast as helpful as possible to listeners. Thank you!
