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Amaiz talsk to Troy Norcross of SER Team

The initials of SER Team stand for strategy, execution, and results. Troy set up the consultancy to empower efficiency and decision making in business. As he tells us, engagement is essential - and that extends from celebrating success to managing failure. Troy gives a fascinating insight into business strategy from a global, but utterly relatable perspective. If you’re starting or growing a new business, don’t miss this chat on the challenges of dynamics and scaling as well as:

As Troy explains, tools are irrelevant, but success is more dependent on learning from the way problems are solved. As for the future, Troy sees opportunities from the world emerging from the pandemic, particularly for companies that seize the critical shift from globalisation to hyper-localisation