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How do you get out of your comfort zone and get more social media engagement? In this episode of Weiss Advice, we welcome Reid Bennett, CCIM, Reid serves as the National Council Chair of Multifamily Properties for SVN International. As a licensed managing broker for over 20 years, he focuses primarily on the sale of apartment communities across the Midwest and also teams up with members of his council to serve clients across the country in over 150 markets. He prides himself on understanding the nuances and analysis of multifamily assets including market rate and low-income communities

Tune in to this episode as Reid provides his insight on how to get more engagement on LinkedIn and why it’s important to get out of your comfort zone!

[00:01 - 01:27] Opening Segment

• We welcome, Reid Bennett!
• Reid serves as the National Council Chair of Multifamily Properties for SVN International

[01:28 - 23:32] Utilizing Cost Segregation In Multifamily Properties

• He ventured over to Twitter 6 months ago and has seen great engagement
• Networking events are important for building trust and partnerships
• Real estate professionals should be posting more content
• Social media is powerful if used correctly
• Yonah's LinkedIn challenges to encourage people to get out of their comfort zones

[23:33 - 29:12] THE FINAL FOUR

• What's the worst job that you ever had?
  • Digging trenches around barns
• What's a book you've read that has given you a paradigm shift?
  • “Rich Dad Poor Dad” By Robert Kiyosaki
• What is a skill or talent that you would like to learn?
  • Learn to speak Italian
• What does success mean to you?
  • Reid says, “Success means to me to have the time to do whatever you want. “

Connect with Reid Bennett: 

LinkedIn: Reid Bennett, CCIM

Twitter: @ReidBennettCCIM 

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Tweetable Quotes:

“When you actually have people that are focused in the commercial real estate industry, commenting, connecting, and helping. It really is a rocket fuel for social media.” – Reid Bennett

“The interesting thing about real estate is depending on when you get involved within this industry, you have a dif

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