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JC Castillo founded Multifamily Property Group (MPG) in 2006, a private equity firm focused on large scale value-add apartment properties in select US markets. In 2013 he founded MPG Residential to serve as the firm's exclusive in-house operations division.

JC also hosts the Apartment Investor Show, a video podcast offering expert advice on making smart multifamily investments. Watch & subscribe to YouTube, iTunes & other popular broadcasting mediums.

[00:01 – 08:34] The Guru of Multifamily Property Management

• Sticking and growing your business in one market
  • JC shares the advantages of focusing on one market
• Weathering the COVID storm
  • The 2008 recession vs. The 2020 COVID pandemic recession

[08:35 – 19:29] Technology and Real Estate

• JC talks about his career before real estate investing
  • The advantages of his experience from the technology industry in his real estate investing career
• Calling 'residents' as 'customers.'
• JC talks about LISA – a virtual leasing assistant

[19:30 – 28:49] THE FINAL FOUR

• What's the worst job that you ever had?
  • The least 'fun' job I would say was probably when I was in high school working as a gas station attendant.
• What's a book you've read that has given you a paradigm shift?
  • Living Forward by Seth Godin
• What is a skill or talent that you'd like to learn?
  • I would really like to learn how to be a better servant to the community.
• What does success mean to you?
  • If I'm in my coffin, what is the legacy that I'm leaving with the people that are in the room that cared about me?
  • Success to me is what are those people saying about me when I’m in that coffin
• Connect with JC. See the links below.

Tweetable Quotes:

"We've always been big in automating everything we can for the prospect because we feel like if we can give an easy online experience, we're gonna capture more renters or more customers." – JC Castillo

"You've got to be a great operator. To really focus on the customer, give them what they want, focus on expenses, be efficient, and that's how you're gonna make your profit." – JC Castillo

Resources Mentioned:

• Matterport
• The 7 Habits of Highly Effective People

Connect with JC and the MultiFamily Property Group on https://multifamgroup.com/.

WHERE CAN I LEARN MORE?

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