Hi, everyone. I'm Emily Jeavons. And today, I'm interviewing Brad Jeavons, who most of you will already know quite well, through hosting the enterprise excellence podcast. So welcome, Brad, to the episode. We're keen to uncover some of your thoughts and history into becoming an author, consultant, and podcast host.
Brad has always wanted to write a book; it's been a passion of his for a long time. Concepts of excellence and systems and culture in sales had not been written about before. Most sales books purely focus on techniques to engage, motivate, and sometimes manipulate customers. Whereas to achieve excellence, Brad feels it's a lot more than that. There was a real gap in the market, and Brad's background in sales and leadership allowed him the expertise to put the practice onto paper.
And that's when he rediscovered the work called Lean and Agile, arriving from the IT world. Brad's experience as a senior leader occurred during the tough year of 2008, when the global financial crash had just hit. Brad's sales team were struggling. These new ideas gave them a great way to try new things and experiment and learn how to experiment and improve more rapidly to deliver great value and delight to their customers. It worked; it allowed Brad's team to rebound. And that was a catalyst of the book.
Agile Sales is such a unique sort of proposition because we all know that manipulation doesn't work with customers today or that ever worked back in the earlier times. Manipulation is not looked upon positively at all in today's market, and it doesn't lead to success. Customers want salespeople to be able to help them improve, help them achieve their goals.
The book was released in mid-COVID pandemic times. Many of Brad's customers found that gap that they needed and quickly took up Agile Sales that he offered. Organizations that Brad worked with learned how to pivot their direction and create effective outcomes remotely.
Brad speaks about the 4 Ps of excellence for Agile Sales.
Links
LinkedIn: linkedin.com/in/bradjeavons
Website bradjeavons.com
Phone: 0402448445 (Mobile)
Email: bjeavons@iqi.com.au
06:57min But if you look at it, I believe that for any team to achieve change and achieve great things, you need motivation. And that's the purpose that so I think a team initially needs to be able to understand their challenging goals and where they're going or what they need to do strategically. But they also need to really understand why and what that motivating factors for them to really fuel the blood and take the journey.
10:44min It's really understanding that individual's motivation and drive is but also their goals, helping them understand where they're at now, and then help them discover themselves, how they can improve to bridge the gap, and start moving forward.
13.11min But I think teamwork comes through those social gatherings as much as they do at work. And every leader should consider that. Particularly in sales, where there can be a lot of pressure. I love that saying still, work hard, play hard. Because the play hard creates a lot of teamwork and bonds.
14:33min Now, particularly in sales, although it applies to every part of business, the customer will make or break your organization, the customer will make or break your sales team. So when you think about b
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