Charlotte Holloway, UK&I Government Relations Director at Zoom talks to Daisy about joining a company that is growing at an extraordinary pace, what happens when Prime Ministers use your product and the importance of agency support.
Key takeaways include:
- Growing fast is hard but exciting and that communication is key to mitigating any growing pains – that puts an extra burden on us as reputation professionals but also gives us an exciting role to play
- You can’t tell the positive stories unless you've got the core nailed on. For Zoom that core is trust and safety – what is it for your organisation?
- And finally, what really stood out to me was a perennial lesson about communications: even if you are doing the right thing, you cannot assume that your stakeholders, or your customers will have noticed. You need to keep telling them – over and over again, until you are sick of mentioning it. Only then might you have got the message across.
Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639
