Richard Maughan, Senior Director, UK Policy and Public Affairs at Pfizer, talks to Daisy about keeping teams sane during a crisis and how to use the lessons from the pandemic to embed positive change.
Key takeaways include:
- Collaboration and flexibility are key to progress. If we want to reap the benefits, we need to apply these tools with enthusiasm and experiment with bringing them into areas where they have previously been taboo.
- More exposure to your stakeholders isn't a guaranteed win: it is down to you to make the most of that opportunity. Pfizer is doing that by building an authentic story around the concept of 'Breakthroughs'. This is reflected in their company mission but also in what we know about them and they are amplifying that with policy and communications.
- It can be useful to create a formal structure for making communication decisions. Richard talks about using the company's purpose and the difference that a topic might make to their stakeholders. What questions do you use to decide if your organisation should be vocal on a particular topic?
Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639
