In this episode we focus in on the major sweeping changes retailers need to make to survive in our post pandemic society.
Having first worked with the two biggest high street names in Travel, your hosts have gone on to work with many leading and world class retailers and helped them to change the way they operate with regards to sales, service and leadership.
In this episode we talk about the mistakes that retailers seem to be unprepared to face up to and change. The low pay problem that causes low skills in customer facing and management personnel.
We look back on the discovery Elmer Wheeler made when an advertising salesperson in the 1930's and talk about how the problem is still unfixed. Retailers must become 'phygital', a term from McKinsey that makes the experiences consumers have in a physical or digital sense wholly connected and not separate silos.
In a world that doesn't need targets, perhaps retail must now have a conversion rate obsession; as with declining footfall it will need to rocket its' sales conversion rate to make the bricks and mortar maths add up.
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Reality Training - Selling Certainty
