In a time of soaring prices customers need to work out how they can afford things, and salespeople need to work on how to sell things at a higher price. This podcast gives top tips on how to sell with confidence, how to negotiate, and discount, and handle price objections. People and companies will still need to buy stuff, but they will need to pay more. So the way we explain the new prices, and also restate the value, may help us to sell. We need to understand ROI – return on investment. We need to use different tactics to get across the new prices – and also make sure our new prices are covering our new costs. Inflation is something we need to understand, and to react to, trying to take a medium/long term view if we can.
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Reality Training - Selling Certainty
