Lifetime Value is a concept that values the true worth of a customer. It’s a difficult metric because most of us work to short term targets. Many organisations forget about the true value and focus on now or the next 2 years. This skews the way we serve and sell, and the two terms fight for prominence.
In this podcast Bob and Jeremy debate and relate stories that illustrate these issues and suggest more enlightened thinking.
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Reality Training - Selling Certainty
