So far, even a global pandemic can't shut down the mighty NFL. Nevertheless, we have already seen the impact COVID-19 has had on the league, but what was that impact on business north of the 49th?
Gavin Kemp, NFL Canada's Director of Corporate Partnerships, joins us on today's episode to dive into the effects of the pandemic in Canada. We also learn what distinguishes the Canadian arm of the football juggernaut and what's to come in the future for fans up here.
Then we discuss how Gavin transferred his sales and marketing skills working with the likes of Tennis Canada, Rogers, Bell, and Sports Illustrated. Finally, he gives us his insight into what we are doing wrong in interviews and why we need to stop pigeonholing ourselves to just sports (say what!?).
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