TSN, a.k.a The Sports Network, is synonymous with Canadians when it comes to consuming sports content through broadcast, digital and social. However, what goes into integrating some of the world's biggest brands into their various media assets?
On today's episode, we welcome our very own TSN Insider, Jamie Saull, who is their Head of Brand Partnerships. He highlights how the sport media titan adjusted their programming during the pandemic, as well as how they aim to elevate their brand partners (e.g. Old Spice, McDonalds, RBC) across all channels.
This '5 to Watch' Award winner and Laurentian Alum also delivers amazing insight into the importance of 'attitude' in finding industry success, how to avoid 'tunnel vision' in your career, and why Jay Onrait is his 'top choice' to be stuck with on a deserted island.
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