Data Analytics can be intimidating to a lot of us, so who do the biggest brands in sports call to filter down consumer data to better understand the value of their sponsorships?
None other than Neal Covant of IMI International! He is one of Canada's brightest marketing problem solvers and brings over 15 years of data analysis and sponsorship valuation experience onto today's episode. Working with the likes of McDonalds, WWE, NFL, TIFF, and MLSE, Neal knows a thing or two about giving brands unique lines of sight on their sponsorship performance, as well as pushing them to elevate how they engage with consumers.
We also learn where his passion for data stems from, explore his love of mentorship through SMCC, the moment he had to check his ego at the door early on in his career, and who is his favourite wrestler of all-time!
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