There's no shortage of live sports these days, which means a lot of us take to Twitter to follow our favourite teams or sports personalities. So it only makes sense to chat with their Head of Sports here in Canada on today's episode!
Conor dropped some serious knowledge on how Twitter has elevated the fan experience, in addition to his outlook on how this area of sports business could evolve over the next decade. At the same time, this UBC Alum and former resident of MLSE & Redbull, guides us through his journey in multiple arenas of marketing and how those aspiring to work in social media can get their foot in the door.
Lastly, we discuss the best ways we can all feel more comfortable approaching new digital platforms and our first tweets (trust us, they are embarrassing).
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